What you can test
Checkout and Payments
Test your checkout and payments against a simulated population modelled on your customers, and launch the version you already know works.
What you can test01
Bring any of these decisions
- checkout steps01
- payment options02
- mobile-money journeys03
- delivery choices04
- form design05
- error messages06
- payment reminders07
What you receive02
Expected checkout completion, the payment methods that fail for which customers, the drop-off points, and the changes that lift conversion.
- Recommendation
- the option to launch
- Expected impact
- conversion, revenue, retention
- Segments
- who it works for, who it costs you
- Friction
- where customers stop, and why
- Changes
- what to fix before launch
- Rollout
- how to validate it safely
Questions03
How do you improve checkout conversion?
Checkout steps, payment options, mobile-money journeys, delivery choices, and error messages are tested to show expected completion, which payment methods fail for which customers, and the specific changes that lift conversion.
How do you reduce checkout abandonment?
Zambrite Flow identifies the exact step where each customer group abandons — a late delivery charge, an unavailable payment method, an unclear instruction — and recommends the change that recovers them.
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